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DexTools Advertising Guide: Formats, Costs & How to Book (2026)

DexTools puts your token in front of active DEX traders — but its pricing is famously opaque: only the NITRO boosts have public prices, banners are quoted at checkout, and "guaranteed trending" is a grey market. Here's what's official, what's reported, and how to buy it safely.

Updated: July 12, 2026·By Coinserom

The DexTools Ad Products

ProductWhat it isPricing status
NITRO boost packsVisibility points for the 24h Token Race on the DEXTboardOfficial: $199–$3,999
Header / side / carousel bannersRotating display slots (max 10 projects per slot) across the appQuoted at marketplace checkout; no public rate card
Token-page bannerCustomizable animated GIF in your token's pool-info areaVia marketplace / sales
Custom URLsBranded URL, fast-tracked tokens onlyPremium feature, via sales
"Trending" placementHot Pairs visibilityNot sold officially — agency grey market (see below)

NITRO Boosts — The Only Official Price List

From DexTools' own site, each pack lasting 24 hours:

Boost points feed the Token Race — a rolling competition for top DEXTboard visibility. The same physics as every boost product applies: they multiply attention a token is already earning. A NITRO 5000 on a pair with no volume buys you a very expensive 24-hour participation trophy.

Banners and the Self-Serve Marketplace

Display placements — premium header banners, side banners, carousel slots and sponsored placements — are sold through dextools.io/marketplace. The official flow: pick the banner type, choose a time slot, pay online (wallet-based), and DexTools states the banner can be live "in less than 5 minutes." Two structural facts to price into your plan: slots rotate among up to 10 projects, so you're buying a share of the impressions, not exclusivity; and there is no public rate card — prices appear per-slot at checkout. Third-party agencies describe the top banner rendering responsively at around 1140×90 / 720×90 / 520×90 depending on viewport (reported, not official specs), and the token-page banner accepts an animated GIF. Budget guidance from history: exclusive top-banner weeks have been quoted in the tens of thousands in past years — check the marketplace for current per-slot pricing rather than trusting any blog's number, including ours.

DexTools does not officially sell Hot Pairs/trending placement: it's driven by volume, liquidity and DEXTscore. What exists is an agency grey market — one prominent reseller lists a 24-hour Hot Pairs top-10 push at around $9,400, with requirements quoted at up to ~$400k of 24h volume, ~$160k liquidity and a high DEXTscore, and no exact position guaranteed. Placements can also vanish mid-flight if your metrics dip below the thresholds, typically without refund. If you buy this, treat it as a momentum amplifier purchased at a premium — and get every condition in writing.

How to Book, Step by Step

  1. Go to dextools.io/marketplace (self-serve; wallet payment).
  2. Choose the product — NITRO pack, banner type + time slot, or token-page banner.
  3. Upload creative where required (GIF supported on the token-page banner).
  4. Pay; banners can be live within minutes per DexTools' own copy.
  5. For custom or bigger campaigns, the official contact is [email protected].

Tips and Pitfalls

Pair It With Transparent Pricing

DexTools sells attention at checkout-quoted prices with 24-hour lifespans. For the always-on layer of your campaign, use a channel where the whole rate card is public: Coinserom runs banners in 16 standard sizes at published rates (617 sBTC (≈$0.50) CPC / 1,234 sBTC (≈$1.00) CPM base) plus native in-feed post ads with 15-second engaged views — geo/device/language targeting, bot-filtered billing, crypto payments. Spike visibility on DexTools when the chart moves; keep the measured campaign running on Coinserom in between — start on the advertisers page.

FAQ

How much does DexTools advertising cost?
Official prices exist only for NITRO packs: $199 / $499 / $899 / $3,999 per 24h. Banners are quoted per slot at the marketplace checkout; there's no public banner rate card.
How fast can a banner go live?
Per DexTools' own marketplace copy: under 5 minutes after payment. Slots rotate among up to 10 projects.
What are NITRO boosts?
24-hour visibility points feeding the Token Race for DEXTboard exposure — momentum amplifiers, priced $199–$3,999 per pack.
Can I pay to trend?
Not officially — trending follows volume/liquidity/DEXTscore. Agencies sell grey-market pushes (~$9,400/24h reported) with steep requirements and no guaranteed position.