The DexTools Ad Products
| Product | What it is | Pricing status |
|---|---|---|
| NITRO boost packs | Visibility points for the 24h Token Race on the DEXTboard | Official: $199–$3,999 |
| Header / side / carousel banners | Rotating display slots (max 10 projects per slot) across the app | Quoted at marketplace checkout; no public rate card |
| Token-page banner | Customizable animated GIF in your token's pool-info area | Via marketplace / sales |
| Custom URLs | Branded URL, fast-tracked tokens only | Premium feature, via sales |
| "Trending" placement | Hot Pairs visibility | Not sold officially — agency grey market (see below) |
NITRO Boosts — The Only Official Price List
From DexTools' own site, each pack lasting 24 hours:
- NITRO 200 — $199
- NITRO 500 — $499
- NITRO 1000 — $899
- NITRO 5000 — $3,999
Boost points feed the Token Race — a rolling competition for top DEXTboard visibility. The same physics as every boost product applies: they multiply attention a token is already earning. A NITRO 5000 on a pair with no volume buys you a very expensive 24-hour participation trophy.
Banners and the Self-Serve Marketplace
Display placements — premium header banners, side banners, carousel slots and sponsored placements — are sold through dextools.io/marketplace. The official flow: pick the banner type, choose a time slot, pay online (wallet-based), and DexTools states the banner can be live "in less than 5 minutes." Two structural facts to price into your plan: slots rotate among up to 10 projects, so you're buying a share of the impressions, not exclusivity; and there is no public rate card — prices appear per-slot at checkout. Third-party agencies describe the top banner rendering responsively at around 1140×90 / 720×90 / 520×90 depending on viewport (reported, not official specs), and the token-page banner accepts an animated GIF. Budget guidance from history: exclusive top-banner weeks have been quoted in the tens of thousands in past years — check the marketplace for current per-slot pricing rather than trusting any blog's number, including ours.
The Trending Grey Market — Read Before You Pay Anyone
DexTools does not officially sell Hot Pairs/trending placement: it's driven by volume, liquidity and DEXTscore. What exists is an agency grey market — one prominent reseller lists a 24-hour Hot Pairs top-10 push at around $9,400, with requirements quoted at up to ~$400k of 24h volume, ~$160k liquidity and a high DEXTscore, and no exact position guaranteed. Placements can also vanish mid-flight if your metrics dip below the thresholds, typically without refund. If you buy this, treat it as a momentum amplifier purchased at a premium — and get every condition in writing.
How to Book, Step by Step
- Go to dextools.io/marketplace (self-serve; wallet payment).
- Choose the product — NITRO pack, banner type + time slot, or token-page banner.
- Upload creative where required (GIF supported on the token-page banner).
- Pay; banners can be live within minutes per DexTools' own copy.
- For custom or bigger campaigns, the official contact is [email protected].
Tips and Pitfalls
- Fix your token page first. Socials, logo and info updates are free for Token Creator users — a bare pool page converts nothing, however much you boost it.
- Compute your share of rotation. With up to 10 projects per banner slot, your effective impressions are roughly a tenth of the slot's traffic — price accordingly.
- Time NITRO to catalysts. 24-hour packs are made for launch/listing/announcement days, not quiet Tuesdays.
- Be paranoid about "guaranteed trending". Anyone guaranteeing an exact Hot Pairs position is selling something DexTools doesn't sell.
Pair It With Transparent Pricing
DexTools sells attention at checkout-quoted prices with 24-hour lifespans. For the always-on layer of your campaign, use a channel where the whole rate card is public: Coinserom runs banners in 16 standard sizes at published rates (617 sBTC (≈$0.50) CPC / 1,234 sBTC (≈$1.00) CPM base) plus native in-feed post ads with 15-second engaged views — geo/device/language targeting, bot-filtered billing, crypto payments. Spike visibility on DexTools when the chart moves; keep the measured campaign running on Coinserom in between — start on the advertisers page.