Coinserom
The Short Version
CoinGecko runs two advertising tracks. The self-serve track (adsmanager.coingecko.com, live since May 2025) starts officially from $100, with native Boosted Token placements from $299 on CoinGecko and from $99 on GeckoTerminal — prepaid credits, charged CPC or CPM by format. The managed track (leaderboard banners, buy buttons, sponsored content) is sold the old way: email [email protected], get the media kit, negotiate. For token projects, the self-serve track is one of the cheapest tickets onto a top-tier crypto property anywhere.
How the Self-Serve Platform Works
- Create an account at adsmanager.coingecko.com.
- Fund prepaid ad credits — card payments today; the official site lists crypto payments as "coming soon" (the managed track already accepts BTC, ETH and ERC-20 USDC/USDT).
- Build the campaign: pick the placement (Boosted Token / Boosted Exchange / GeckoTerminal), set a daily or lifetime USD budget.
- Pass review — officially up to 2 working days.
Note: credits are non-refundable (transferable to future campaigns), and managed buys are refunded only if rejected before placement — never for performance. Budget like it's spent the moment you fund it.
Formats and Specs
| Format | What it is | Spec |
|---|---|---|
| Boosted Token | Native promotion on coin pages + "Coins You May Like" | Uses your token's own identity — no banner creative |
| Boosted Exchange | Native promotion for exchanges/trading pairs | Exchange identity |
| GeckoTerminal Boosted Token | Promotion on GeckoTerminal pool pages | Token identity |
| Display banners (managed) | Incl. the top leaderboard banner | PNG, JPG, GIF or HTML5, max 500 KB — exact pixel dimensions are only in the emailed media kit |
| Buy/Sell Button (managed) | Button placement on coin pages | Via sales |
| Sponsored content (managed) | Articles/newsletter placements | Via sales |
Pricing (What's Actually Published)
- Self-serve campaigns: from $100 (official ads.coingecko.com claim).
- Boosted Token on CoinGecko: from $299.
- Boosted Token on GeckoTerminal: from $99 — the cheapest official entry.
- Billing model: prepaid credits, charged CPC or CPM depending on format.
- Managed placements: no public rate card — pricing arrives with the media kit from [email protected]. Any specific banner price you read elsewhere is somebody's negotiation, not a list price.
The Ad Policy Rules That Get Campaigns Rejected
CoinGecko publishes its prohibited list openly (coingecko.com/en/ad-policy). The ones that catch crypto advertisers:
- Phishing, malware and anything scam-patterned — including "fraudulent business practices," which reviewers read broadly.
- Political, religious, state-media and seditious content; adult, gambling-adjacent vice categories (alcohol, tobacco, drugs, weapons).
- Anything illegal under Singapore law (CoinGecko's jurisdiction) or yours.
- Using "CoinGecko" or "GeckoTerminal" in your domain or creative branding without written approval.
Tips That Save Money
- Start on GeckoTerminal ($99) if your token trades on DEXes — same company, third of the price, chart-watching audience.
- Match the placement to the intent: Boosted Token is discovery ("Coins You May Like"), not conversion — send clicks to your best explainer, not a signup wall.
- Have the creative reviewed before you fund big: credits don't come back; a rejected campaign parks your money in the account.
- Ask for the media kit anyway — the banner dimensions and managed prices in it make comparing against other platforms much easier.
The Performance-Route Alternative
CoinGecko's native boosts buy discovery on a data site. If what you need is measured performance — cost per verified click, geo/device/language targeting, creatives you can A/B — run the same audience through Coinserom: banners in 16 standard sizes at published rates (617 sBTC (≈$0.50) CPC / 1,234 sBTC (≈$1.00) CPM base) plus native in-feed post ads with 15-second engaged views, all bot-filtered before billing. The two combine well: CoinGecko for tracker-page presence, Coinserom for the campaign you optimize weekly — start on the advertisers page.